RE: Marvel spoils Incredible cameo in TV spots.

Marvel wants people to see The Incredible Hulk so bad that they are willing to blow the movie's HUGE CAMEO (SPOILER ALERT!!) in their TV spots.

But the question here is why? The movie is getting good reviews, but that might not be enough to make audiences forget the horrible taste Ang Lee's film left in their mouths. Guess I can't blame them for not wanting to lose money after Iron Man did so well, but by using the cameo in the TV spot, they've lessened its impact when it happens in the actual film.

Also, the TV spots give some potential viewers the false impression that [YOU KNOW WHO] plays a major role in the story.

By building up that expectation, Marvel and Universal run the risk of having moviegoers 'Hulk'-out and smash up auditoriums across the country? If I were a theater owner, I would probably want to take out a little insurance right about now....