A Glimpse of the Future... Unlimited DVD's at your local Best Buy, Circuit City, etc.

Interesting tidbit of info I came across on the IMDB today...

A technology may be in development that would provide costumers in retail stores the same variety and selection of DVD's that would be available to online shoppers courtesy of Sonic Solutions and Macrovision. The premise is that retail stores will be able to download movies for customers in the case that it's unavailable on the shelf. Downloads would come complete with the feature the length film, all the joyful DVD extras, and a cover/booklet so that you get the appearence of a studio packaged product. Apparently some 75% of studio's DVD selections are not in demand so this would save them the trouble of having to distribute anything that they are uncertain would sell. I kind of figured that whole idea of downloading movies on an ipod would've solved that... but who knows. There's been so much speculation as to the future of film distribution lately... I say every one just needs to keep going to theatres. All that talk about future films all being released straight to DVD, Pay-Per-View, or the internet all seems pretty apocolyptic to me. Save the cinemas, people.